Tui
A frictionless white label solution.
A broken post-purchase flow
Once a customer has bought a flight from an Online Travel Agency like Tui, there was no branded and simple way to upsell ancillaries like seat and bags in their ticket booking confirmation email, causing agencies like Tui to miss out on crucial revenue.
Crafting a white label solution
In order to create a truly seamless but elevated white label experience for Gordian's client, Tui, I took time to gather research through:
- Interviews with Gordian’s product team
- Interviews with Gordian’s software engineers
- Interviews with Tui's customers
A seamless white label solution
After 3 weeks of cross functional collaboration, I completed the 3 design deliverables:
- Responsive, mobile-first, white label app
- Email confirmation of ancillary purchase
- Alternate landing page
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