Pressed Juicery

In order to create a true omnichannel experience for our customers, I took time to gather research through:

• Interviews with Retail Associates to understand the in store friction of not being able to mark products as out of stock in real time.
• Interviews with Store Managers to understand how
• Interviews with Customer Service Associates to understand customer sentiments and pin point customer frustration.
• Discussions with Director of Engineering to understand the technical limitations and ensure we have the data possible to inform product availability.

After 4 weeks of cross functional collaboration, I arrived at 3 solutions to our problem:

• An internal Retail App that was launched across all 100+ Pressed stores nationwide that allows Pressed Retail Associates to update retail inventory in real time withe commerce inventory.
• A location forward ordering sticky bar at the bottom of our iOS app and across all responsive web that uses the user's IP address to inform in stock products available at a nearby Pressed store.
• New Shop page + PDP messaging with a "How To Get It" section that allows users to clearly see inventory availability in an effort to minimize inventory related frustration.