Gordian

There were two issues presented with the current unavailable seat map page that was being shown to users:

• It was lackluster and unbranded, thereby confusing the user and causing page exit/reload
• It was not optimized to upsell seats that Gordian could eventually capitalize on when they get the seat map from the airline

I played around with different layouts and placements of the elements in order to create a flow that was visually easy to understand, since this is a point of upselling an additional service to a user who has already commited to buying a plane ticket. The designs had to:

• Fit seamlessly in Gordian's current seat map flow
• Clearly showcase the products we want to upsell (paid)
• Strategically minimize the products we don't want to upsell (free)